It all comes down to recruiting the right salesman

If the owner is the company's sales channel they're probably also their own bookkeeper, administrative clerk michael kors handbag, VAT returns clerk, receptionist and general “muck in and get the thing finished or delivered” guy too. We all know about Michael Gerber's mantra about “Working on the business, rather than in it michael kors handbag. We all agree that's a very laudable aim. But we're all so busy doing, doing that we can't quite bear to tear ourselves away from working in the business.

 I've been a consultant for over 20 years and I've rarely met a business owner or director who's felt able to step back and consider the strategic aims of the business as it grows. It's all down to the perceived urgent need for sales michael kors handbag. Because often management have no visibility of sales beyond the next one or two months. Ultimately your business reaches a point where you and your current staff are working all the hours there are to simply stand still. Growing the organisation is just another item that stays on the “to do” list. Before you reach that point you need to recruit a salesman michael kors handbag. I'll use the term salesman rather than salesperson to indicate a man or woman who sells because it's seems less clumsy than salesperson.

It all comes down to recruiting the right salesman to take the company to the next level – and tied to good marketing too of course michael kors handbag. Broadly you can break salesmen into sales sheep, sales wolves and sales super stars. Let me explain what that means to you as the business owner.